If toner and lotion are the ritual of skincare, then serum is the intimate whisper of your skin. More concentrated than toner and more penetrative than cream, serum is the one step that directly addresses your skin’s real needs. But different skin types speak completely different languages—oily skin seeks clarity and balance, dry skin longs …
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Cleansing Is Not Just Washing Your Face—It’s Letting Your Skin Breathe Freely
Our skin is the most direct interface between the body and the world. And facial skin, in particular, is a reflection of our emotions, health, and daily habits. Many people tend to overlook the most fundamental step in skincare: cleansing. Do you also believe the misconception that cleansing simply means washing your face, and that …

