Eyebrows are one of the most important features of your face. They can completely transform your look, framing your eyes and giving structure to your face. Whether you love bold, full brows or prefer a more natural look, the key to achieving eyebrows that “wow” is finding the right products, tools, and techniques.

We’ll explore how to create the perfect brows for any face shape and style, and recommend the best eyebrow products on the market.

Why Eyebrows Matter

Eyebrows are not just there to frame your eyes—they also help define your facial features and can even affect the perception of your expression. Well-groomed brows can lift your face, create symmetry, and even make you look younger. However, when they’re too thin, too sparse, or over-plucked, they can have the opposite effect.

Key Factors to Consider When Shaping Your Brows:

  • Face Shape: Your face shape can determine how your brows should be shaped.
  • Natural Brow Shape: Embrace your natural brow shape for a more effortless look.
  • Brow Thickness: Thick, bold brows are trending, but make sure they complement your features.
  • Color: The color of your brows should harmonize with your hair color and complexion.

Now, let’s dive into the products and tips that will help you achieve your perfect brows.

1. Brow Shaping Tools: The First Step

Before we even get into the makeup products, let’s talk about the tools you’ll need to shape your brows. Shaping is the foundation of great brows, and it’s essential to have the right tools.

Essential Tools:

  • Tweezers: A precise, high-quality pair of tweezers is essential for getting rid of any stray hairs. Try the Tweezerman Slant Tweezer for accuracy and ease.
  • Brow Scissors: Trimming your brows helps keep them neat and allows for a cleaner application of other products. The Anastasia Beverly Hills Brow Scissors are designed for precision.
  • Brow Razor: If you prefer shaving to plucking, a brow razor like the Tinkle Eyebrow Razor is a gentle option to remove peach fuzz and fine hairs.

Where to Buy:

  • Boots
  • Sephora
  • LookFantastic
  • Cult Beauty

2. Brow Pencils: The Go-To for Definition

Brow pencils are ideal for filling in sparse areas and adding definition to your brows. They come in a range of shades and finishes, from ultra-matte to glossy, so it’s important to find one that works for your desired look.

Top Brow Pencils:

  • Benefit Cosmetics Precisely, My Brow Pencil: This ultra-fine pencil allows for precise, hair-like strokes that can fill in gaps and define your brows without looking harsh.
  • Best For: Thin to medium brows.
  • How to Use: Lightly outline the shape of your brows, then fill in any sparse areas using soft, short strokes.
  • Available at: Benefit Cosmetics, Sephora, Boots.
  • Anastasia Beverly Hills Brow Wiz: Known for its smooth application and excellent pigmentation, this pencil is a go-to for creating natural, defined brows.
  • Best For: All brow types, especially those looking for natural definition.
  • How to Use: Use the spoolie end to brush your brows into place, and then fill in with the pencil. Start from the inner part of the brow and work your way out.
  • Available at: Sephora, Cult Beauty, Boots.
  • NYX Professional Makeup Micro Brow Pencil: An affordable option for achieving precise, hair-like strokes.
  • Best For: Beginners or anyone looking for an affordable option.
  • How to Use: Use light, small strokes to mimic natural hair. Brush through with the spoolie for a soft, blended look.
  • Available at: NYX Cosmetics, Superdrug, Boots.

3. Brow Gels: Hold and Set in Place

Once your brows are shaped and filled in, the next step is to set them in place. Brow gels not only keep your brows looking neat but can also add volume and color.

Top Brow Gels:

  • Glossier Boy Brow: A cult favorite, Boy Brow adds color and thickness to sparse brows while keeping them soft and natural.
  • Best For: Those with thick or unruly brows.
  • How to Use: Brush the gel through your brows in the direction of hair growth. Use the spoolie to blend the product and set the brows.
  • Available at: Glossier, ASOS.
  • Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel: This gel comes with tiny microfibers that adhere to your brow hairs, adding thickness and fullness.
  • Best For: Sparse or thin brows.
  • How to Use: Apply in light strokes, starting from the inner corner of the brow and working your way out.
  • Available at: Benefit Cosmetics, Sephora.
  • Maybelline New York Brow Fast Sculpt Gel: An affordable option that provides long-lasting hold and a natural finish.
  • Best For: Those looking for a quick, easy fix.
  • How to Use: Apply from the base of your brow to the tip, following the natural shape. Comb through with the wand to set.
  • Available at: Boots, Superdrug, Amazon.

4. Brow Powders: For a Soft, Natural Finish

If you prefer a softer, more natural look, brow powders are a great option. They can give you fuller brows without the harshness of pencils, and they’re excellent for those who have larger gaps in their brows.

Top Brow Powders:

  • Anastasia Beverly Hills Brow Powder Duo: A two-shade palette that allows you to create a soft, natural finish. The powder formula blends easily and provides buildable coverage.
  • Best For: Those with medium to full brows looking for a soft finish.
  • How to Use: Apply with an angled brush to fill in brows, using the darker shade on the outer brow and the lighter shade on the inner brow.
  • Available at: Sephora, Cult Beauty.
  • Urban Decay Brow Box: A compact set that includes powder, wax, and tools to help you define and fill in your brows with ease.
  • Best For: Those who want an all-in-one brow kit.
  • How to Use: Use the wax to define your shape, then fill in with the powder. Set with the included brow comb.
  • Available at: Urban Decay, Boots.

5. Brow Highlighter: Add Lift and Brightness

A brow highlighter is perfect for lifting the brow arch and creating the illusion of a more awake, youthful look. It can be applied underneath the brow arch and on the brow bone for a brighter, more polished appearance.

Top Brow Highlighters:

  • Benefit Cosmetics High Brow: A creamy pencil that adds instant lift and brightness to your brow bone.
  • Best For: Those who want a subtle, but noticeable, brow lift.
  • How to Use: Apply underneath the brow arch and blend for a soft, natural look.
  • Available at: Benefit Cosmetics, Sephora.
  • Anastasia Beverly Hills Brow Lift: This pencil gives a soft, shimmery finish that highlights the brow bone and enhances the shape of your brows.
  • Best For: Adding extra definition and lift.
  • How to Use: Apply directly underneath the brow bone and blend with your finger or a brush.
  • Available at: Sephora, Cult Beauty.

6. Brow Lamination: A Professional Touch

If you’re looking for something more long-lasting, brow lamination is an excellent treatment. Brow lamination is a semi-permanent way to tame unruly brows and give them a fuller, more uniform appearance. While you can get this done professionally, there are also at-home kits that can help achieve a similar look.

At-Home Brow Lamination Kits:

  • InLei Brow Lamination Kit: A professional-grade kit that provides long-lasting results for perfectly laminated brows at home.
  • Best For: Those with thick, unruly brows who want a more polished look.
  • How to Use: Follow the step-by-step instructions to apply the product and create smooth, defined brows.
  • Available at: Amazon, InLei.

Perfecting Your Brows

Achieving the perfect brows doesn’t have to be complicated. With the right tools, products, and techniques, you can create brows that frame your face beautifully and complement your overall look. Whether you’re going for a bold, defined look or a soft, natural finish, there are products out there that can help you achieve your desired result.

Remember, practice makes perfect. It may take a little time to figure out which products and techniques work best for you, but once you do, you’ll have brows that truly wow! Happy brow grooming!

Where to Shop:

  • Sephora
  • Boots
  • Cult Beauty
  • LookFantastic